hello, my name is....01        .02        .03        .04        .05        .06        .07        .08        .09        .10        .11        .12       .13        .14        .15        .16       .17anna
Pixel
You’re not my type
The project explores the expressive potential of typography by developing a visual identity
for the 1980s art movement, Pixel Art. Limited to two colours besides black and white,
engaged deeply with pixel typography, adhering to specific design rules. 
This study informed the creation of the logotype and the overall branding identity. 
The project’s outcome draws heavily on a detailed analysis of typography used in 
arcade games, enriching the visual style with a nostalgic, yet innovative touch.